Mind-shifting swims
Lewis Pugh is a British environmental campaigner and swimmer. He gives motivational speeches and performs extreme actions to draw attention to environmental problems. At TED he talks about symbolic swims across the North Pole (0:18:51) and a glacial lake under the summit of Mt Everest (0:09:45). With his deeds and talks he tries to trigger a change in a way we behave, to become more responsible for the future of our planet.
just because we’ve lived the way we have lived for so long,
just because we have consumed the way we have for so long
and populated the earth the way we have for so long,
doesn’t mean that we can carry on the way we are carrying on.
/…/
what radical tactical shift can you take in your relationship to the environment,
which will ensure that our children and our grandchildren
live in a safe world and a secure world, and most importantly, in a sustainable world?
